BODi
BODi, formerly known as Beachbody, rose to prominence with P90X, one of the most influential at-home fitness programs of the DVD era. More than two decades later, BODi is now a publicly traded company helping people around the world transform their lives through guided fitness programs, nutrition guidance, and supplements.
I joined BODi when Live Classes existed only as a one-page brief and shaped it into a product that launched across seven platforms in under a year. I subsequently launched BODi’s first freemium tier and led major overhauls of its web, mobile, and TV experiences. Today, I focus on making it easier for people to find the right workout, get the guidance they need, and stay motivated to come back for the next one.